HBA Graphics is the Wayfinding & Signage and Branding Design division of Hirsch Bedner Associates (HBA), the world’s leading hospitality design firm. We create brand environments via visual communications for brand identity, signage and wayfinding, and environmental graphics, spanning hospitality, commercial and food & beverage industries, with projects located in APAC and The Middle East.

About this role:

This role is based in Singapore. Our office is located conveniently in CBD area and easily accessible with any public transportation. You would find yourself in a multi-cultural and diverse environment.

We are seeking an experienced Wayfinding & Signage Designer to join our creative design team focusing on creating intuitive and visually appealing wayfinding systems within hospitality environments and mixed-use developments.

Job Summary:

You will be creating engaging wayfinding strategies and impactful signage design systems whilst collaborating closely with interior designers, architects and other stakeholders to develop innovative wayfinding solutions that align with project goals and brand identities. You will have the ability to manage the entire design process from conceptualisation through to tender coordination and final installation. And your expertise in materials, production techniques and installation methods will be essential.

Key Responsibilities:

• Experience in managing projects from concept to implementation, by guiding designers, managing project deliverables, and consultants.

• Develop user-centric wayfinding concepts.

• Strong in strategic design thinking for wayfinding strategies and systems.
• Strong in design conceptualisation through meaningful stories with the ability to clearly articulate design decisions and ideas to clients and stakeholders.
• Excellent presentation skills with direct experience presenting to clients.

• Collaborate with clients, designers, and stakeholders to gather project requirements, present design work, and address project-specific challenges.

• Ability to visualise and document ideas in 2D and 3D.
• Strong illustration, typography, composition and information design skills.
• Experience with planning, documentation and management of wayfinding and signage projects.
• Familiarity with architectural construction documents, sections, plans and elevations, proficiency in drawing in scale.
• Working knowledge of print production, signage fabrication and materials, along with vendor management.
• Assist clients with the tender procurement process.

• Monitor the contractors fabrication and installation process by conducting site visits to ensuring adherence to design intent.

Qualifications & Requirements:

• Bachelor’s degree in graphic design, industrial design, architecture or similar.
• Minimum of 5 years professional experience in wayfinding design, ideally with a focus on hospitality projects and large-scale developments.
• Proven experience and portfolio of wayfinding and signage design projects.
• Singaporean / Singapore PR (no visa sponsorship required)

• Strong understanding of materials, production techniques and installation methods.
• Knowledge of local regulations and standards for signage and wayfinding.

• Highly proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop). Knowledge of CAD Tools, AutoCAD, SketchUp, or other 3D programs preferred.
• Fluency in English. Mandarin Chinese would be an advantage.

Does this sound like you? 

If the answer is yes, simply send us your CV and design portfolio (in PDF format less than 15MB). We are only interested in your best projects so be selective and make sure you convey your artistic sense as a designer through the portfolio too!

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